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| NEWS | BMW GROUP AT THE 2010 GENEVA MOTOR SHOW |
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BMW Group at the 2010 Geneva Motor Show
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22 February, 2010 02:55 PM
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 The 80th Geneva Motor Show opens its doors to the press on Tuesday 02 March. We will be visiting the show and bring full coverage. A thoroughly updated and upgraded range of models combining unique
driving pleasure with outstanding efficiency – this is what premium car
maker BMW is proudly presenting at the 80th Geneva Motor Show 2010.
New models in numerous segments, an even wider range of power units
combining outstanding performance with enhanced efficiency, plus
fascinating concepts for the powertrain of the future clearly prove the
unique innovative power of the brand.
One of the absolute highlights at the 2010 Geneva Show is the world
debut of the new BMW 5 Series Sedan. At the same time the public
will experience the new BMW X5 as well as the new BMW 3 Series Coupé
and the new BMW 3 Series Convertible for the first time in Geneva
from 4 – 14 March 2010.
The innovations presented in Geneva in the area of drivetrain technology
are likewise more versatile and future-oriented than ever before,
BMW EfficientDynamics serving both in BMW’s current production models
and in the medium and long term to offer an even higher standard of all-round
efficiency. New engines in the BMW 1 Series and the BMW 3 Series, in the
BMW X models and the BMW Z4 ensure a further optimised balanced of
driving pleasure and fuel economy.
Directly before their market launch, the BMW ActiveHybrid X6 and the
BMW ActiveHybrid 7 are also being highlighted in Geneva, the combination
of a combustion engine and an electric motor providing a truly unique driving
experience with outstanding efficiency.
The 2010 Geneva Motor Show also provides the appropriate setting for
the European debut of the BMW Concept ActiveE. Based on the
BMW 1 Series Coupé, this concept car comes with all-electric drive and
innovative electric storage technology optimising both the range the car
is able to cover as well as its supreme standard of functionality.
The BMW Concept ActiveE thus combines emission-free motoring with
four seats and luggage capacity of approximately 200 litres. With its agility
and driving pleasure so typical of the brand, the car offers all the electromobility
one would expect of a trendsetter like BMW.
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